BOIP is 50! And in the past 50 years, we have registered many good trademarks. We have had a dive into our archives and selected ten trademarks that have been in existence now for 50 years or more.
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Marc O’Polo: well-known clothing and perfume brand.
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Big Mac: the familiar snack from McDonalds.
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Philips: our national pride, which has registered numerous trademarks now.
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Ringlings (Cheetos): the round ring-shaped savoury snack, best known for its onion flavour.
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Gist-Brocades: (now taken over by DSM) has among other things several chemical products registered under its own name.
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Libresse: used by many women every month during their period.
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Buisman: supplies flavour enhancers to the food industry. Many people still know it as the little ‘extra’ from the blue tin that improves the taste of their coffee.
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D2: the brand name for quality car care products. Did you know that the owner of the company is a family member of a BOIP colleague?
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Johnson’s baby soap: who didn’t grow up with it?
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Mr Proper (Mr Clean): our housecleaning hero.
These are just a fraction of the trademarks that are still full of value and relevant 50 years on. That is the power of a strong trademark.