We invite you to join us on a journey to BOIP 2030! Discover our vision and our goals for the coming years, working together to ensure entrepreneurs in the Benelux know how to leverage intellectual property (IP), and trademarks and designs in particular, for their business.
As the world adapts, innovation and IP have proven essential for progress. With an ambitious and adaptive Strategic Plan, BOIP sets a clear course towards 2030 while acknowledging the need for agility in a changing world.
Our Strategic Plan, BOIP 2030, is based on valuable insights from a wide range of stakeholders within and outside of the IP ecosystem. Let’s embark on this journey towards 2030 together!
Watch our strategy video animation to see the highlights of BOIP 2030 in just one minute.
Our Vision and Core
BOIP envisions a future where intellectual property (IP) is regarded as a holistic toolbox that entrepreneurs can integrate into their business as they see fit.
Our Vision
Intellectual property is an integral part of every business plan in the Benelux.
This vision underscores the critical role of trademarks, designs, and i-DEPOT for businesses and as the essence of BOIP’s work, while also fostering a broader, holistic approach to IP in our promotional efforts, in close collaboration with European, international and national IP bodies.
Currently, IP is often overlooked in early-stage business planning. We aim to change this, together with our partners, by raising IP awareness and ensuring that entrepreneurs are equipped with the knowledge to make informed decisions about their IP protection. Ideally, IP should be on the radar of any business. BOIP can leverage its expertise in trademarks and designs specifically to this end but needs to work closely with all relevant and competent partners on different levels to make this aspiration a reality. In addition, BOIP aims to deliver excellent and accessible services to its customers and build a responsible and sustainable organisation to serve the broader community in the best possible way.
To bring this vision to life, in its Core Statement, BOIP focuses on delivering the highest quality of service and fostering strong partnerships.
Our Core
By delivering the highest service quality and fostering strong partnerships, we enable businesses to turn their ideas into value.
Delivery of high-quality service encompasses legislative, regulatory, and operational excellence, ensuring a seamless customer experience. At the same time, IP is just one topic among many for the business world, and it is often not a priority. Partnerships within and beyond the IP ecosystem play a crucial role in making IP, and trademarks and designs in particular, relevant and visible, supporting businesses to transform their ideas into lasting value. BOIP and the European, international and national IP bodies need to collaborate in this endeavour and to refer to each other as much as possible. By working together in due respect of each other's competencies we can succeed in positioning IP as an indispensable tool for businesses.
While our Vision is formulated as a broad dream of purpose and value, our Core statement describes our own contribution to that dream. The link between the two statements creates a dynamic foundation for BOIP’s work, aligning our efforts with the broader goals of economic growth and entrepreneurship.
BOIP Delivers, Connects and Commits
Based on the Vision and the Core statements, the three strategic themes below provide a structured pathway to achieve our aspirations:
- BOIP Delivers
- BOIP Connects
- BOIP Commits
Together, these themes provide clear direction for our efforts.
BOIP Delivers: We provide high-quality and human-centric services
BOIP is committed to ensuring that its services are not only reliable but also human-centric, addressing the diverse needs of its users. By focusing on accessibility, quality, and customer-centricity, we aim to make the resources and support offered by BOIP available to all. We are enhancing our tools and processes to provide better, faster, and more user-friendly experiences for our customers. Through regular feedback and engagement, we continuously improve to meet and exceed expectations.
- Strategic Goal 1: Accessibility of information and services
We want to ensure that all users, from SMEs to large corporations, can effectively engage with BOIP. By offering user-friendly, secure, and reasonably priced services in plain language, we build trust and satisfaction while serving the broadest public.
- Strategic Goal 2: Quality of administrative and legal output
BOIP prioritises accuracy, reliability, and legal precision in all administrative processes, ensuring users can rely on our services and meeting their expectations. We are also committed to contributing to the consistent and clear interpretation of IP laws.
- Strategic Goal 3: Customer-centric service design
We place the users at the centre of service design, actively incorporating their feedback to refine customer journeys and experiences. We focus on simplifying procedures and creating intuitive, user-friendly services tailored to a diverse range of users.
BOIP Connects: We put IP on the map with our network
BOIP is dedicated to positioning IP, in particular trademarks and designs, through a better understanding, cooperation between IP players, and integration into the business world.
By collaborating with competent partners, and fostering strong networks within the Benelux and beyond, we aspire to help businesses understand the value and applicability of IP. With less than 10% of companies currently using IP in the Benelux, this collaboration is vital to ensuring IP becomes an integral part of the broader business landscape.
- Strategic Goal 4: Enhancing the understanding of our environment
By leveraging data and identifying trends, we deepen our understanding and knowledge of the IP ecosystem and of business needs, to adapt and evolve alongside them.
- Strategic Goal 5: Strengthening the IP network
Raising IP awareness is a key area where a cooperative approach is essential. It is not the exclusive competence of any authority and relies on dialogue, exchange, and interaction. Our focus is on fostering collaboration and coordinating actions between IP authorities at the Benelux and international levels to deliver complementary messages and jointly improve IP understanding with our target audiences.
- Strategic Goal 6: Facilitating integration of IP into business
We aim to raise awareness of IP’s value, particularly among SMEs, by positioning it as a practical tool for growth and innovation. Acting as a connector and contributor, we bring our expertise in trademarks and designs, we connect IP to various aspects of business life, and we connect with the relevant actors, as all organisations involved in innovation, creativity, IP and business in general must work together in this endeavour.
BOIP Commits: We build a responsible and engaged organisation together
BOIP is dedicated to setting an example as a socially responsible and sustainable organisation. We prioritise the well-being of our employees, the communities we serve, and the environment. By fostering diversity, equity, and inclusion, and investing in sustainable practices, we aim to create a workplace and organisation that inspires its employees and others.
- Strategic Goal 7: A sustainable organisation
BOIP actively invests in sustainable development initiatives. We also give special attention to financial discipline to ensure long-term viability of our self-supporting organisation.
- Strategic Goal 8: An inspiring employer
We value our employees as the heart of our success. We therefore strive to create an inclusive and dynamic workplace, valuing diversity and fostering a supportive and collaborative culture. We strive to create efficient and comfortable workplaces, while prioritising sustainability measures. We want to empower our colleagues by making the most of their talents and stimulating their development.
- Strategic Goal 9: A societal contributor
We wish to contribute to the broader community by leveraging our expertise and network to provide free IP tools, disseminate information, and support education on the one hand, and engaging in community initiatives to foster solidarity with our environment on the other.
Discover BOIP 2030 at a glance
Get a quick overview of our Strategic Plan in the Executive Summary.
Implementation and updates
BOIP 2030 comes into effect in 2025, with outcomes continuously monitored and evaluated annually. Regular updates will be shared through our online channels to keep you informed of our progress.
More information
For more details about BOIP, visit our About BOIP page
Download BOIP 2030 press release (95KB, Word doc)
For inquiries about strategy-related press matters, contact our Communications Team at communication@boip.int.